Ads in ChatGPT. Live in Slovenia, Croatia and Austria since August 2026 — and your business can be in them.
OpenAI switched ChatGPT ads on across 31 European markets on 24 August 2026 and opened the self-serve Ads Manager to businesses in all of them on 31 August. We set up your first campaign: account, strategy, conversation-native creative, measurement. A custom offer within 24 hours of a 30-minute call.
Who sets up ChatGPT ads for businesses in Slovenia, Croatia and Austria?
ChatGPT Ads setup and management for businesses in Slovenia, Croatia and Austria is delivered by Flisko — Informacijske storitve, Žiga Flis s.p., based in Gorica pri Slivnici, Slovenia. We run the whole process: an honest check whether ads make sense for your case at all, opening and verifying the account in OpenAI's self-serve Ads Manager (or buying through OpenAI partner channels), the campaign and its creative, and measurement with pixels and monthly reports.
Pricing is custom because the market is new and the scope depends on your case — you receive a fixed-scope, fixed-price offer within 24 hours of a free 30-minute call. Prices are final; the provider is not VAT-registered. The work is done by Žiga Flis personally; the address and phone number are published on the about page. Slovenian speakers can read this page in Slovenian at ChatGPT oglaševanje.
What ChatGPT ads are
ChatGPT ads are labelled sponsored mentions shown below the answer — not a banner in a sidebar, but a clearly marked suggestion in the flow of the conversation. They appear only to users on the Free and Go plans; Plus, Pro, Business and Enterprise stay ad-free, and OpenAI keeps ads away from users under 18 and from sensitive topics such as health or politics.
The timeline is short because all of this is very new:
| Date | What happened |
|---|---|
| 16 January 2026 | OpenAI officially confirms ad testing — US, logged-in adults on the Free and Go plans. |
| 9 February 2026 | Ads roll out in the US. |
| 5 May 2026 | Self-serve ChatGPT Ads Manager opens to US businesses. |
| 24 August 2026 | Expansion to 31 European markets — all 27 EU member states, including Slovenia, Croatia and Austria, plus Iceland, Liechtenstein, Norway and Switzerland. |
| 31 August 2026 | Self-serve Ads Manager opens to businesses in all 31 European markets; Slovenia, Croatia and Austria are listed as available. |
Why it matters: OpenAI reports more than a billion weekly ChatGPT users, and an AI answer names one or two companies — there is no list of ten links. An ad is the first official way to be in that answer with a budget, not only with content.
How ChatGPT ads work
- ✦Buying: CPM (Reach), CPC (Clicks) and conversion optimisation — the campaign targets a business outcome, not just clicks. OpenAI recommends a starting maximum bid of $3–5 per click.
- ✦Targeting: geo-targeting by country and custom audiences; the ad runs in the language of the conversation, so one campaign can carry Slovenian, Croatian and German creative for three markets.
- ✦Matching: no keywords to buy — you describe the conversations where your offer is relevant with context hints, and a relevance-weighted auction decides which ad shows.
- ✦Measurement: the OpenAI Pixel, a Conversions API and third-party measurement integrations; UTM parameters persist on clicks.
- ✦Access: self-serve Ads Manager at ads.openai.com for a business registered in an open market — Slovenia, Croatia and Austria have been on the list since 31 August 2026 — or OpenAI's Ads Solutions team and agency partners for larger advertisers.
The legal entity that advertises and is billed must be based in a listed country, and the account goes through verification before the first campaign. The step-by-step briefing — who sees the ads, what you need for the account and what they cost — is in our article ChatGPT ads in 2026.
Ads or GEO — or both?
Ads and organic AI visibility compete for the same space — a single answer — but by different rules.
| Criterion | ChatGPT ads | GEO |
|---|---|---|
| How you get into the answer | You buy a labelled sponsored mention. | The model names you on its own because it can read and understand your site. |
| When it works | The moment the campaign runs. | First movement after weeks; the mention then stays without a budget. |
| What happens when you stop paying | The mention disappears with the last impression. | The technical signals and content remain yours. |
| Who it reaches | Users on the Free and Go plans. | Everyone, including the paid plans that never see ads. |
Our recommendation for most businesses: first a solid organic foundation (the free test shows where you stand), then ads for the queries where you are not yet mentioned organically. Paid plans show no ads — an organic mention is the only way to those users.
What you get from us
- ✦A suitability check: whether ChatGPT ads make sense for your product and market at all — and a straight answer if they don't.
- ✦A query and market strategy: which conversations, which languages, which of the European markets.
- ✦Account opening and verification in the self-serve Ads Manager in your company's name (legal-entity details, company card) — or buying through OpenAI partner channels where that makes more sense.
- ✦Creative written for the conversational format — an ad inside an answer is not a banner, and banner copy does not work there.
- ✦Measurement: the OpenAI Pixel, the Conversions API and a monthly report a managing director can read.
- ✦A link to GEO, so the paid and the organic mention work together.
Looking for a broader engagement? See Generative Engine Optimization and the 3-hour Claude AI workshop.
What we don't promise
- ✦No price benchmarks out of thin air. The only official number is OpenAI's recommended starting bid of $3–5 per click; there are no European CPM or CPC benchmarks yet — every figure is checked on your campaign, not in someone else's post.
- ✦No influence on organic answers. An ad is a labelled purchase; what the model says on its own is shaped by GEO, not by a budget.
- ✦No guaranteed results. The format is new and the first campaigns are also learning — which is why we measure everything and report honestly.
Frequently asked questions about ChatGPT ads
What are ChatGPT ads?
ChatGPT ads are clearly labelled sponsored mentions that OpenAI shows below the answer to users on the Free and Go plans. They launched in the US in February 2026 and expanded to 31 European markets, including Slovenia, Croatia and Austria, on 24 August 2026. Plus, Pro, Business and Enterprise plans stay ad-free.
Are ChatGPT ads available in Slovenia, Croatia and Austria?
Yes. All three are among the 31 European markets where ads have been serving since 24 August 2026, and all three are listed as available for the self-serve Ads Manager in OpenAI's official availability list. One campaign can target any combination of open markets.
How does a business buy ChatGPT ads?
Since 31 August 2026 a business registered in one of the 31 European markets can open its own account in the self-serve ChatGPT Ads Manager at ads.openai.com; larger advertisers can also work through OpenAI's Ads Solutions team and agency partners. Flisko runs the whole process: account opening and verification, query and market strategy, campaign setup and measurement.
How much do ChatGPT ads cost?
The platform supports CPM (Reach), CPC (Clicks) and conversion-optimised buying; you set the budget. OpenAI recommends a starting maximum bid of $3–5 per click, and there are no published European CPM or CPC benchmarks yet. Flisko sends a fixed-scope, fixed-price offer within 24 hours of a free 30-minute call; the media budget is the client's. Prices are final; the provider is not VAT-registered.
Should we invest in ChatGPT ads or in GEO?
They complement each other: an ad buys presence in the answer immediately and only while the campaign runs, while GEO builds an organic mention that stays and also reaches the paid plans that never see ads. For most SMBs the sensible order is a solid organic foundation first, then ads for the queries and markets where you are not yet mentioned.
A custom offer within 24 hours.
On a 30-minute call you tell us what you sell and to whom. Within 24 hours you receive a fixed-scope offer — or an honest answer that ads are not (yet) worth it for you.